How Colour Schemes Impact Your Restaurant

Colour theory involves the study of how colours impact each other and how they can alter an individual’s emotions and perceptions. The colours that you pick for your restaurant are more than a passing design choice – they will directly impact the dining experience of your customers.

The psychology behind the impact of colour is incredibly interesting, and here at Daniel James Interiors, we are a team of experts with years of experience in understanding what colour is, and how it can change a person’s behaviour, mood or emotions.

Different colours elicit different responses – so the goal is to create a positive dining experience through the careful placement of colour.

Colour Psychology: The Best Restaurant Colour Schemes

So, how will each colour impact your customers? We have compiled a list of common colours used in dining settings:

• Black. We typically see this colour in high-end dining, and it is used to set a mood of formality. Black is a colour of sophistication and luxury.

• White. This is a neutral colour. It is clean and simple. The use of white can be used to make a space feel more open, airy and fresh. However, use it carefully – using too much white can create a sterile feeling, so we recommend it is paired with other colours.

• Green. This colour evokes feelings of health and wellbeing. It is often seen in health-conscious establishments, and the colour is used to align with the vibe of the restaurant. It can also be used to create a relaxed atmosphere.

• Red. This colour is known to provoke feelings of urgency, with its bold nature. It is often used in fast-food establishments, and it tends to encourage faster eating and quick decisions.

• Yellow. This is an optimistic and happy colour, known for evoking feelings of happiness. However, too much yellow can be overwhelming, so use it wisely to avoid feelings of discomfort.

And lastly, a note about blue.

• Blue. Known for its calming effects, blue is actually one of the least appetising colours. We typically see blue in seafood restaurants, and it is not a popular choice outside of this. Consider its use carefully.

The Impact of Light versus Dark

Light Colours

• When using colours such as white, light grey and beige, it can make a space look bigger. These colours reflect light and are often used to create a more open and airier feel to an establishment. These colours are often seen in cafes and bakeries.

Dark Colours

• When using colours such as brown, navy and purple, it can make a space appear cosier and smaller. These colours are a great way to create a more intimate setting. We often see these colours in high-end or romantic restaurants. 

How We Can Help

Given that your colour scheme can significantly impact your customers perception of the restaurant, it may feel like a daunting task. But you don’t have to take on this task alone – let us help. 

If you’re wondering ‘what colour should I choose for my restaurant?’ then don’t hesitate to reach out to Daniel James for a friendly consultation. We are a team of reputable interior designers, providing expert restaurant fit-out services serving clients nationwide.