What is Corporate Interior Design?
Corporate interior design involves balancing functionality, efficiency and aesthetics to create amazing spaces for all kinds of businesses.
And whether it’s hospitality venues, office space or retail stores, great corporate interior design is critical to helping clients make a great impression.
In this article, we’ll take a closer look at what is corporate interior design, exploring why it matters and how to get it right.
Why is Corporate Interior Design important?
Getting interior design right in corporate spaces is crucial to building a better experience for the end users. Whether it’s employees, customers or visitors, well-designed spaces can enhance productivity, boost morale and leave lasting positive impressions that enhance brand perception.
Research clearly shows the impact of office layout on productivity. By combining features like space optimisation, ergonomics, climate, and lighting, businesses can enhance employee wellbeing and empower staff to increase productivity.
The space also needs to align with the image and identity of the business. Done right it should reflect your brand values, as well as convey a sense of quality and professionalism both in-person and in your marketing materials.
Key Considerations for Corporate Interior Design
Here’s what needs to be considered when designing a corporate space.
- Space Planning:
Optimising the layout of spaces is done to accommodate the workflows and activities within it. Space planning takes into account factors like traffic flow, workstations, meeting rooms and collaborative areas to foster increased productivity.
It’s important this is bespoke to the unique nature of the business and there are no one-size-fits-all solutions. For instance, a Savills UK study showed around 80% of people work in open-plan offices, but 37% believed it decreased their productivity.
- Branding and Identity:
Good corporate interior design should consistently exude the brand’s identity. By incorporating features like the company colours, logos, graphics, and sustainability you can ensure a cohesive theme and enhance brand perception.
- Functionality and Ergonomics:
Above all, the space needs to support its intended use. The activities of customers and employees must be catered for with ergonomic furniture, plenty of natural light, and comfortable workstations.
- Aesthetics:
All fields of interior design seek to create visually stunning spaces and corporate interior design is no different. By expertly utilising colour psychology and choosing great materials and decorations, the space can be both aesthetically pleasing and align with the brand image and use intent.
- Sustainability:
Utilising environmentally friendly materials and practices can minimise the environmental impact of the space and also be used to improve brand perception and show customers, clients, and staff that the organisation cares. This might mean using recycled materials in decorations, opting for energy-efficient lighting, or using sustainable building practices as in Net-zero construction.
- Technology Integration:
Technological factors are one of the key differences between commercial and residential interior design. Spaces should be designed with technological integration in mind and future-proofed for any tech the company intends to use going forward as they grow or technologies evolve.
This includes things like IT infrastructure, audiovisual systems, or even new technologies like sustainable BIM software that can alter utility consumption based on occupation numbers.
Next steps
Daniel James Interiors are the experts in crafting quality corporate spaces. Whatever sector you’re in, get in touch with us and start your journey towards a stunning interior that enhances what you do and reflects who you are.
